The article addresses the pressing issue of intergenerational transmission of family values in the context of modern sociocultural transformations. The analysis is conducted against the backdrop of a rapidly changing world, which necessitates a deeper exploration of the factors influencing the transmission of values. The aim of the study is to identify and analyze the psychological mechanisms—attachment, identification, and imprinting—that ensure the interiorization of family values by children.

The paper emphasizes the fundamental role of the family in shaping a child’s value orientations and preserving the cultural continuity of society. The study holds scientific significance for enhancing the understanding of intergenerational value transmission processes and offers practical value for the development of effective approaches to family education. The research methodology includes a theoretical analysis of psychological literature concerning family values and the mechanisms of their transmission.

The main findings confirm the significant role of attachment, identification, and imprinting in this process, and highlight the middle generation as a key link that adapts traditional values to contemporary conditions. Particular attention is paid to the role of emotional connection between generations as a foundation for the assimilation of value orientations.

The novelty of the study lies in the systematization of knowledge about the psychological mechanisms of value transmission and the identification of promising directions for future longitudinal and interdisciplinary research, including the influence of the digital environment and multiculturalism. The practical relevance of the findings lies in their potential use for developing programs aimed at strengthening intergenerational ties and harmonizing family relationships. The results may be useful for psychologists, educators, and social workers involved in family counseling and support.