This article is devoted to the problem of studying the assertiveness and personal values ​​of Kazakhstani students during the COVID-19 pandemic. Since the beginning of the coronavirus pandemic, scientists from all over the world have noted a sharp increase in anxiety and stress associated with it, however, according to the sources available to us, studies have not been conducted in Kazakhstan regarding the level of assertiveness during the pandemic, as well as changes in personal values.

The purpose of the article is to study the impact of the pandemic on the level of assertiveness, as well as to determine the hierarchy of students' personal values ​​during a pandemic.

To obtain the results, were used Rathus assertiveness scale which has high validity and reliability; socio-demographic data of respondents, a scale for assessing the impact of the pandemic on the educational process, as well as a scale of personal values were collected. The survey involved 220 respondents and answers were collected using Google Forms..

The results of the study showed an average degree of correlation between the level of assertiveness and the impact of the pandemic, meanwhile, 55% of the respondents had an average level of confidence, and the personal values ​​of the respondents included three main factors: educational activities, family, health, which are leading in choosing a strategy of behavior.

Thus, it can be concluded that the average level of self-confidence in the Rathus scale indicates the presence assertiveness, but an insufficient level. Since an adequate level of assertiveness positively contributes to subjective psychological well-being and mental health of individual. Based on the results of a survey of personal values, it is possible to determine the primacy of the educational process, family and health of respondents during a pandemic.