Abstract
The article examines the role of creativity in psychologists' self-concept development. The self-concept, as a key element of self-awareness, plays an important role in the professional activities of psychologists, influencing their approaches to counseling, psychotherapy, as work with the client's unconscious processes in the psyche and interaction with clients in general. Researches shows that a high degree of creativity contributes to thinking flexibility and improves the ability to empathy, which, in turn, has a positive effect on the quality of psychological assistance. However, the ways of developing creativity in professional activities closely correlate with the personal characteristics of psychologists, such as the level of claims, locus of control, value-based life orientations, to uncertainty attitude and hence to the novelty of information, curiosity and the prospects for their disclosure are discussed . Practices of creative self-expression are actively applied in modern practical psychology as effective and in this matter, creativity becomes precisely the competence necessary for modern specialists, since elements of art-practices are included in the vast majority of areas and approaches. The article also presents examples of empirical research that supports the link between creativity and self-concept. Also the authors' empirical data presented on a sample of consulting psychologists and the manifestation of their creativity in the self-concept. The data focuses more on the importance of developing specific creative skills in psychologists as a means of improving their professional identity and work effectiveness.

