The article reveals the concept of psychological and pedagogical management, which is contained in the features of the subject, product, tool and results of the work of the teacher-manager of the educational process.

The content and scope of the concept of "educational management" is revealed.

Special attention is paid to the functions of the subjects of the psychological problem of the educational process that are changing in the conditions of new market relations. Psychological management is a component of the educational process and as a means of managing educational information.

And also in the article, from the standpoint of psychology and pedagogy, the formulation of the problem of managing an educational organization is carried out taking into account modern external and internal challenges to society and prospects for its development.