In this article, we consider the formation of the image of students studying at universities. Today, the higher education institution is aimed at solving the problems of professional training, forming the need for self-education, and developing professional skills. Currently, one of the most relevant areas of the theory and practice of higher pedagogical education is the process of forming professionally important qualities of future specialists. Different approaches to the professional activity of a teacher are based on different approaches to defining and presenting the necessary personal and professional qualities. We consider the student's image as the personal property of the subject, which, together with the qualities in a certain life environment, methods of behavior, internal and external social characteristics, ensures optimal integration of the student into society and effective implementation of activities in the chosen social practice. In English, the word "image" means an image. However, there are other species in the literature in this and another sense, for example, "reputation", "representation". Each of us forms a certain image - the image of a person formed on the basis of his image, habit, language of speech, mentality, actions, etc.