The article examines the reproductive sphere of personality from the point of view of structural-level and systemic approaches, which allows analyzing it as a multicomponent system in which various levels (moral, personal, biological) are interconnected and form a single picture, which is reflected in the pyramid of reproduction.

The purpose of this article is to consider the author's conceptual model reflecting the reproductive sphere. The article provides an overview of the concepts of various aspects of research on the reproductive sphere of personality, which includes cognitive, value-normative, and emotional components of consciousness. This provides an opportunity to gain a deeper understanding of how reproductive attitudes and parental readiness function within an integrated system that includes personality traits and other characteristics. In addition, the approach allows us to consider the reproductive function of a person as part of a broader systemic interaction, which takes into account both biological, social, and psychological aspects. This gives a more complete picture of reproductive attitudes and their relationship to other areas of personal life in general.

The research methodology includes theoretical analysis, the use of generalization and modeling methods, which makes it possible to build a model of the phenomenon under study, the realization of the idea is presented in the pyramid of reproduction as a result of research. In addition, the testing of some aspects of the model included a survey among students of East Kazakhstan Region, the results of which show that new social norms and attitudes of reproductive behavior are emerging, the transformation of the value system, the weakening of the need for children, and the orientation towards pragmatic goals among young people.

In conclusion, it is emphasized that the revealed trend of spreading a new morality in the form of a positive attitude towards extramarital affairs, living together without registering relationships, and a transformation in understanding the essence of marriage and family ultimately leads to the emergence and spread of a new model of reproductive behavior among students, which is reflected in the "Reproduction Pyramid." Further research will be aimed at a detailed study of the aspects of the "Pyramid of Reproduction" model.