Social impact is critical to shaping human behavior. Character is manifested in the way a person communicates with himself, with people around him and how he copes with difficulties. From the moment a person appears, he finds himself in a certain social environment. In a modern multicultural society, the influence of external factors on human development has a great influence on his personality. Everyone who lives in society is always surrounded by people. The article considers the influence of social phenomena on the character of a person, his behavior and relations in society