This study focuses on the personal strategies for selecting a marital partner among college students and is based on an empirical approach. The relevance of this topic is justified by the significance of choosing a marital partner for future well-being and happiness. College students are an important group to study as they are in a period of forming serious relationships and making decisions about lifelong partners.

The aim of the research is to identify personal factors that influence the strategies for selecting a marital partner among college students. To achieve this aim, the following objectives were set: to review the literature on personal strategies for selecting a marital partner, to develop a research methodology, to conduct an empirical study, and to analyze the obtained data.

The research methodology included the development of a questionnaire that encompassed questions about the personal characteristics and preferences of students when choosing a marital partner, such as social status, religious beliefs, values, personality traits, and financial security. The questionnaire was pre-tested on a small group of students to assess the clarity of the questions and the time required for completion. Subsequently, the questionnaires were distributed among students of Abai Kazakh National Pedagogical University.

Based on the conducted research, it can be concluded that personality traits such as intelligence, sincerity, openness, self-confidence, compassion, kindness, and honesty have a significant influence on the choice of a marital partner among college students. Economic factors, such as financial status and social status, are of lesser importance compared to personal characteristics. The obtained results can be valuable for psychologists, family counselors, and other professionals.