The article considers the classification of online communities and methodological and scientific principles of structuring and customizing the creation of an online community. Potential directions and main trends have been identified with features, and prospects for ensuring customization in accordance with the online community's goals and objectives of creating a professional online community. The main aspects and approaches are given for creating a professional online community.

Various studies indicate the need to introduce customization for the process of merging educational and professional standards, increasing the activity of employers in the field of higher education.

The method of customizing university education is considered as a basic strategy for the development of education, focused on personalization and individualization of student learning.

This research is funded by the Science Committee of the Ministry of Science and Higher Education of the Republic of Kazakhstan (BR21882318 “Customization of the system for forming a network communicative culture, digital etiquette of teachers and students in the “online-community” of the university.”