The article is a theoretical study. In the article, the concept of motivation in psychological scientific literature and the phenomena of motivation to achieve success are theoretically analyzed. The description of the concepts of motive, motivation and motivation to achieve success is based on the conclusions of different scientists. In addition to popular theories of motivation theory and achievement motivation, the theoretical aspects of the main ideas in recent scientific experimental studies are comprehensively formulated. The importance of the article is determined by means of theoretical analysis, generalization, clarification and systematization based on scientific sources - the motivation of a person to achieve success depends on the clarity of his internal (individual, individual) position and goal orientation. The interrelationship between the high level of motivation and the effectiveness of achieving success, the interrelationship between the motivation of students' learning activity and academic performance is determined. In addition, young people's specific and practical solutions for the development of motivation to achieve success are considered.