The article discusses the features of conflict resolution by transforming the attitude to the object. Modern psychological strategies of conflict resolution in interpersonal relationships are studied. The scientific novelty of this work is the study of interpersonal conflict, within the framework of the theory of psychological relativity. In the course of the research, practical tools have been developed – psychological tactics for changing personal (subjective) attitudes to negative moments occurring in the process of relationships. To identify the disunity between people, a diagnosis of the causes was proposed: perception, understanding, relationship. The lack of mutual respect and friendliness is considered as the passage of personal transformation and a valuable lesson for the analysis of the relationship. The analysis of subjective factors in interpersonal relations contributes to the establishment of cause-and-effect relationships, which makes it possible to differentiate the psychological mechanisms of conflict resolution.

Conflict resolution by changing attitudes to the situation requires participants to consider what is happening broadly. This is a complex process, which is determined by personal responsibility and high awareness. Such relationships, along with interpersonal conflicts, also help resolve tensions between social groups. The success of the social environment depends on the cohesion of the team. It is obvious that a decrease in cooperation will lead to a decline in performance. Therefore, in the study we used a quaternary algorithm – "understanding – perception – recognition – cooperation", as an effective way to transform negativity or indifference for good, and the desire to establish a positive attitude. Thus, conflict resolution by changing attitudes contributes to the qualitative modernization of the relationship process.

The present study is also socio-cultural in nature, the ultimate goal of which is aimed at improving the quality of the nation. Since it is aimed at minimizing the gap in the spiritual and cognitive development of subjects and groups. The results of psychological research conducted on the example of the analysis of standardized cases in practice will serve as the basis for the development of modern transformational strategies.