This article discusses the formation of the effectiveness of cognitive activity of students with the help of information technology. The transition to an information society is of particular socio-pedagogical importance at the present stage. The relevance of the management of students' cognitive activity at the scientific and methodological level is determined by the problems between technical and technological achievements in the field of informatization and the process of introducing information technologies into educational practice. The technological and pedagogical potential of e-learning technologies remains insufficiently realized in the organization of educational and cognitive activities of students due to the unpreparedness of teachers for this and the lack of appropriate methodological recommendations. We consider a purposeful independent or controlled process of interaction of a student with the surrounding reality in order to satisfy cognitive needs and interests as an educational and cognitive activity, as a result of which there is the assimilation of knowledge, the formation of skills and, as a consequence, the development of personality.

However, despite the constant interest of scientists in various aspects of professional training of specialists, there is reason to believe that there are many unexplored issues in the theory and practice of higher professional education, which include the study of the problems of the content, theory and methodology of vocational education in the context of new educational paradigms. The study and analysis of psychological and pedagogical literature, publications of a theoretical and methodological nature on the pages of special journal publications shows that in the works devoted to the competence-based approach to learning as the most important direction of updating the quality of education, the issue is considered mainly in relation to general, to a lesser extent, higher education.