This article discusses the study of the problem of using coaching tools for the development of personal self–awareness, within the framework of the concept "psychological development of personality is the result of expanded self-awareness"; since most of the technologies used in coaching are psychotechnics with expressive psychological potential in the development of personality. Therefore, one of the tasks (along with the main problem) posed in this article is to test them in practice. Thus, the relevance of the study of new approaches to ensuring personal development through the integration of coaching tools into practical psychology is substantiated.

The highly effective use of coaching tools in the psychological service is confirmed by its effectiveness: rapid awareness of the root cause of the psycho-emotional problem, at the lowest cost; liberation from complexes and self-esteem increase in a short time; the emergence of initiative, responsibility and determination; diligent striving to achieve more.

As a result of the conducted experimental studies, the optimality of the use of coaching technologies as the most effective in the process of developing self-awareness has been proved.

The results of the study showed that in the process of a psychological session, with the use of coaching tools, already at the stage of identifying the problem, client awareness is activated: narrowing the range of the request and its concretization stimulates operational thinking, thereby awakening the consciousness of the individual, and the appearance of insights, understanding. And at the stage of finding a solution to a psychological problem, with the help of joint cognitive activity, the client's personal resources are mobilized, which contributes to the disclosure of previously unexplored potentials of consciousness.

Thus, the hypothesis of the study is confirmed that the use of coaching technology is highly effective in the process of developing self-awareness, promotes the pairing of people with real dreams and goals. These conclusions are described in detail in the presented article.

The research materials can be used both in practical psychology and in theoretical psychology – for academic purposes, in the implementation of educational programs in psychology.