This article reveals the features of the manifestation of autentive behavior, as well as describes their significance in the life of each person. The scientific views on autentive behavior in the works of Karl Rogers, Stephen Joseph are considered, the content of such terms as "I concept", the phenomenal field "Self-knowledge", "Me" or "I"is revealed. The main factors forming the personality are presented, the analysis of the mechanisms of psychological protection is carried out, and the types of self-esteem are described: the highest, adequate, low and the identifiers "I, Father and Mother", "I, Father, Mother and environment", "I, children and spouse". To identify the degree of conformity of the personality "I - ideal", "I - natural", the method of T. Leary was carried out and processed. In General, this article much attention is paid to autenticnosti that is our choice and fundamentals.