The article discusses such concepts as social representations and success. But what connects these two phenomena in the consciousness of the individual? How is success manifested in human activities? The article analyzes the psychological approaches of foreign and domestic scientists, and also highlights the main criteria of success in the minds of the citizens of the Republic of Kazakhstan. Based on the analysis, it was concluded that social settings of success affect the political situation in the country; they motivate people to achieve goals and to be more responsible in decision-making at the personal and social levels.