Article presents the main results of the pilot study of the peculiarities of emotional well-being of Kazakhs of retirement age, as a socio-psychological phenomenon, while showing the results of a comparative intra-cultural study and the findings of statistical analysis, processed using SPSS. The pilot study involved 30 subjects (N=30) aged 61-75 years living in Almaty (female (57%) and male (43%); Kazakhs (57%), Russians (43%); labor employment of respondents - 63%). Such significant factors, presumably influencing EB and being independent variables, as age, nationality, employment, chronic diseases, horizontal and vertical individualism and collectivism (HC, VC, GI, VI) are considered; also in this study the dependent sensory variable is emotional well-being (EW) as an integrative factor consisting of such phenomena as psychological well-being (PW), life satisfaction. According to the results of the study, it can be stated that there are correlations between the factors of employment and chronic disease, nationality and cultural orientation, and there is no relationship between the factors of PB and cultural orientation, there is a significant correlation between the factors of cultural orientation and nationality. This intra-cultural study is based on the concept of perceived community culture based on the cultural orientation "horizontal/vertical individualism - collectivism" by G. Triandis (1998) and the methodology for assessing cultural orientation by V.I. Chirkov (2005) is applied.