The article presents the rationale for the need to introduce an innovative career guidance platform "profi.kz", with the help of which comprehensive career guidance diagnostics, counseling, and education are implemented. The author analyzes the results of a pilot survey of senior schoolchildren, during which significant professional areas were identified that correlate with the classifier of training areas in the Republic of Kazakhstan and indicators of motivational-need, intellectual, emotional-volitional, personal, social and communicative spheres of the interviewed senior students. Conclusions and prospects for further research work are formulated.