This article discusses the concepts of “value”, “value orientations", “culture". Currently, the problem of socio-psychological research of values is relevant. Because there is no single concept and a well-founded concept of values. The authors of this article reviewed the literature on this topic in the context of age characteristics, namely the parental generation and the zoomers. Since the Republic of Kazakhstan gained state independence, there have been significant changes in the value concepts and lifestyle of some age categories of Kazakhstanis. This is due to the fact that they were born and grew up during a period of serious political and social transformations. The accelerated pace of development of society has led to an increase in the role of youth in the life of the state. In this regard, socio-psychological value orientations have also changed, where pragmatism and material prosperity prevail. The authors of the article discuss the research of foreign and domestic scientists in the study of socio-psychological values of Kazakhstanis.