This article examines the influence of motivational processes on the development of personal self-efficacy of university students. In the process of learning, students have three academic motives: motivation for self-development is the desire to promote one's abilities and potential in educational activities, to increase feelings of competence and skill, and motivation for self-development. Respect is a feeling of self-confidence and an increase in self-esteem due to academic achievements. Aspiration and amotivation - a lack of interest in learning activities and a lack of understanding of its meaning is determined. The article considers the formation of personal effectiveness at the university stage, its impact on social and academic achievements. In addition, the results of the correlation analysis are displayed. In general, it is shown that the development of personal self-efficacy of students is influenced by motivational processes, motivation is important and the need to improve the mechanisms of motivational support in the educational process is emphasized.

The study involved 270 students (41% boys and 59% girls) of the 1st-4th years of bachelor's and master's degrees in psychology, management, marketing, law, finance. The study was conducted in an online format on the basis of 3 universities, namely Abai Kazakh National Pedagogical University (KazNPU), Suleiman Demirel University (SDU), Turan University